Ikea Spain

Trapped in the 90s

Ikea celebrated its 25th anniversary in Spain with a captivating reality show called “Atrapados en los 90” (Trapped in the 90s) Six individuals lived together in a home designed to resemble the pre-Ikea era, experiencing the challenges and nostalgia of that time.

This show, which blurs the lines between reality, fiction, and advertising, has received numerous prestigious awards internationally, including Cannes, Clio, Effie, and others. We had the honor of participating in the project by creating its entire visual identity.

We come in colors
by the vibrant 90s

We immerse ourselves in a blend of bold and energetic tones that evoke nostalgia and vitality. From the retro charm of electric neon hues to the iconic nostalgic pastels, each shade has been carefully selected to awaken emotions and transport us to an era full of boldness and creativity.

#000000

#0000FE

#FF2991

We come in colors
by the vibrant 90s

We immerse ourselves in a blend of bold and energetic tones that evoke nostalgia and vitality. From the retro charm of electric neon hues to the iconic nostalgic pastels, each shade has been carefully selected to awaken emotions and transport us to an era full of boldness and creativity.

#000000

#0000FE

#FF2991

#00FA99

#86E6FF

#FFCAE6

#FDEE21

Nostalgic and Modern, Process and Proposals

During the development process of the reality show’s visual identity, several proposals were explored before reaching the final result. The aim was to capture the essence and nostalgic charm of the 1990s in an authentic and captivating way.

Different styles and creative approaches were experimented with to find the perfect combination that would evoke the energy and vitality of the ’90s. After a selection and refinement process, the final result that best represented the essence of the program was achieved.

The chosen visual identity successfully captured the nostalgia of the 1990s in a fresh and contemporary manner, appealing to both the target audience and enthusiasts of that era.